In studying the best practices in strategic meeting management, we have seen proven evidence that a "managed" meetings program can generate significant and immediate cost savings for corporations of all sizes. At the same time, it is clear that there is not a "one size fits all" model for successful implementation. Different organizations can realize savings from different sources, and may require a unique combination of policies and tools to enable such savings. As corporate travel and meeting managers take on the responsibility to rationalize meeting management for their corporations, they have the opportunity to define the strategic direction for a landmark program, and implement a plan that meets the unique requirements of the organization and that will leave a legacy of success.

The key components of a strategic meeting management program include:

• Definition of corporate policies related to meeting procurement and management.


• A standard process to promote and enforce policies and best practices.


• Consolidated data for continuous improvements in sourcing and supplier management, evaluation of policy compliance, and the sharing of meeting management best practices.

The success of any strategic meeting management initiative rests on an effective implementation process. This paper provides a "how to" guide to implementation that reflects the best practices demonstrated by corporations with proven cost saving results.